Alison began with academic training in fashion & textile design completing A - Levels, Foundation, Degree, Post-Graduate and also an apprenticeship in London with the leading millinery businesses whose clients included Princess Diana, Lady Thatcher and Joan Collins as well as the leading retailers such as Simpsons of Piccadilly, Harrods, Libertys. She funded her studies by working at the prestigious Charles & Patricia Lester couture studio.
Since established in 1990 Alison has won many awards including the accessory award at Westminster Palace, the Welsh fashion awards for both fashion & accessories, for spectacular one-off designs, and the supplier of the year award largest retail buying group in the country. She is also one of only a handful of Welsh designers selected to show their work in the official London Fashion Week exhibition adorning the heads of top models such as Erin O'Connor and Carmen Dell'orefice. Her hats will also feature at the Celtic Manor wedding fayre this weekend.
'Alison Tod makes hats, but what hats! Each one is handmade, each a production of creative inspiration. I would class her as a sculptor.' David Hurn, Magnum Photographer
‘Alison Tod is to millinery, as Julian McDonald is to knitwear’ Hillary Alexander, Fashion Editor, The Telegraph.
Alison's Abergavenny hat shop & studio attracts many talented and experienced individuals who are involved in the production of her designs. Some of whom are leading fashion and theatrical costumiers previously having worked with many a celebrity. Many girls who have worked for Alison in the past have gone on to progress within the fashion industry and have become senior mangers in retail head offices, have started their own fashion companies in London and have gone on to work in television costume departments. Students have gone on to study in top colleges such as London College of fashion, St Martins College of Fashion and Nottingham Trent as well as University of South Wales where Alison is a honorary fellow.
‘Alison could design for Chanel or Dior tomorrow’ Ollie Picton Jones, Fashion journalist